Copy. Content. Connections.
....And Strategy, Storytelling and Seamless Experiences. In the over ten years I’ve been writing for consumers I’ve mastered how to get their attention and gain their trust through creative that sparks desires and fills needs. Every story I tell is backed by an insight. I eschew fluff. Even cotton candy prose has a stick of truth at its centre holding it together.
I love the power of words, as evidenced by my first ever campaign, which caught the eye of Bill Cunningham for The New York Times.
Recent clients include: Gut (Tim Hortons), Staples Canada, Course Studio (MTV Entertainment), Theo (Rogers for Business), Public Office (Starbucks Canada), LatteLove, Hold Swim, Joseph Mimran & Associates, Henry Slaughter Design.
For seven years I led Canada’s department store into the digital age, creating its digital voice and carrying it across every marketing channel.
Strengths + Weaknesses
I’ve worked with all manner of creatives and executives to help them communicate their ideas.
I see the big picture of a campaign while never missing the details. I think omnichannel and write for every channel. I’ve written hundreds of radio scripts. I’ve stayed up all night to shoot a YouTube video. I’ve created relevancy during a pandemic. I’ve partnered with global brands to realize their vision within Canada. I always put the customer first.
My weakness: dogs in the office.