Engaging Parents, Educating Kids.

In 2023, Staples made a big push into the kids’ educational play category—and proving their expertise was key to earning parents’ trust. I took a mountain of data on four core skill sets—fine motor, sensory, discovery and exploration, and cognitive problem-solving—plus age-specific skills, and distilled it into clear, easy-to-navigate information in a destination microsite. The goal? To inspire and fuel a love of learning, both in and out of the classroom.