Make it stand out.

Over my two years of contracts at Lululemon, the majority of my work was on 'Weeklies'—the weekly campaigns that launch new products or highlight bestselling products in fresh ways. These campaigns are hotly anticipated by loyal guests and ensure that the site looks fresh week over week. In addition to reinforcing the brand’s elevated approach to active and lifestyle, they are each week’s major sales drivers and undergo heavy internal scrutiny.

In total, I worked on over 50 Weeklies alongside my team of art director and designer.